About

Helena has been in the field of coaching for 18 years already. She started out as a dance choreographer and coach for one of Sweden's national dance teams, where she became the first coach in Sweden to take her team to the finals in the world championship in 2004. "I worked my team up from pretty much nothing. The girls were in their young teens without much individual competition experience when I created the group" she says. "I had the same group of girls for years with only a few replacements here and there and was able to shape and inspire them through physical and mental practice. It was a full blown team effort when we did something that had never been done before in Sweden's history, and I am proud to this day for it!" she continues.

Helena also holds an undergraduate degree in Sport Management with a minor in sport psychology (among a few other majors and minors) and have been adding on to that knowledge ever since. Through her professional and private life she has always striven to help others excel; from process driven problem solving methodologies to mindfulness and praying. It is no wonder she was the Continuous Improvement Coordinator and Soft Skills Trainer at her last job before going out on her own.

In 2015 she decided to start her own company and pursued an EFT (Emotional Freedom Technique) clinical practitioner certificate to use as a base for her work as a Life and Wellness Coach and her dream is coming full circle!

Part of Helena's mission is to inspire and help as many people grow as possible. Touching their heart, mind, and soul, and guide them to make positive changes in their lives; which led her to naturally invest time, love, and effort into creating online courses, weekend workshops and being there for her clients one-on-one as needed.

When it was time to come up with a business name it didn't take long to come up with the three words that make up the essence of what I (Helena) want to do with those I am blessed to help... 

Yen - Stands for desire, urge, hunger, passion... 

We all want something better in life. Less pain, more money, more free time, no anxiety, lose weight, and so on... And we all want it now - it is in the core of who we are and wants to be. That is our Yen.

Prime - Stands for best, elite, excellence... 

When we ask for what we want, why not ask for the best possible thing - or even better! It is no lie that I want to see you achieve your HIGHEST potential. And that is my promise to you: for you to achieve your Prime.

Soul - Stands for heart, life, mind, spirit... 

If I didn't take YOU as the very unique individual you are - I could email you all a generic schedule and be done with it. But I value YOU and your needs to achieve YOUR dreams and potentials. Every session is unique and is precisely tailor made for you and no one else. And that is because you are your own Soul.